Signs, Signs, Everywhere a Sign
Look around at your workplace.
Take a good look at the signs, especially if they are intended reading for your external customers. I notice a lot of signs that are almost insulting to the customer. Most of those are in the doctor’s office, although I must admit my personal doctor has no such signs and is very sensitive to exemplary customer service. He referred me to a specialist once for a specialist examination and I noticed the signs in the office of the specialist gave me a further appreciation for my doctor. Here is what they said:
- Don’t insult people you want to do business with.
- Don’t insult your loyal, existing customers.
- Sometimes a sign on the outside is a hint of what’s on the inside.
And just for good measure, here’s a throwback jam for you to listen to…
$25 charge for returned checks
Translation: You are either too stupid to balance a checkbook or you are trying to hang bad paper on doc.
Cancellations must be made 24 hours in advance. Failure to cancel in advance will warrant a $30 cancellation fee.
Translation: Our time is more valuable than yours. You cannot cancel your appointment but you must wait in the lobby for 2 hours.
Co-pays are due IMMEDIATELY.
Translation: You can’t balance a checkbook so you need to pay this prior to your 2 hour wait.
Cellular telephones may NOT be used in the waiting area.
Translation: No cell phones; what could you possibly have to call about that is more important than waiting silently for 2 hours?
Please do NOT remove magazines from the lounge area.
Translation: Does there exist a magazine that is a more likely target for a thief than Diabetes Today ?
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