Don’t let your customers know you’re out of the office
Closing the shop down for a few days to observe Thanksgiving? You definitely don’t want to update your phone recording to indicate that your office is closed for the holidays. What better way to show your customers how much you respect their time than by letting your phone ring and ring.
While you’re at it, don’t bother setting your Automatic Reply up on your email. This one minute task is a huge waste of time. After all, your customers love waiting several days to receive a response from you.